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ChatGPT ads are cheap to start, but every test is billed separately

Source after source quotes the same entry threshold for ChatGPT ads in Poland: around PLN 65 a day. The catch is that this minimum applies to each campaign on its own, not to the whole account.

Bartosz Bielawski

Bartosz Bielawski

· 2 min read
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ChatGPT ads are cheap to start, but every test is billed separately

Signal in the data

Independent sources on this topic: 2 in the last week, 5 in 30 days, 7 in 90 days. We have tracked it since 2026-04-14; 8 claims in our database in total.

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Number of independent sources per week (last 12 weeks).

What is happening

Ads in ChatGPT (OpenAI Ads) have been running in Poland for a few weeks. Early discussions keep coming back to one question: how much do you need to spend just to get started?

The same answer keeps coming up. The minimum budget is about EUR 15, or roughly PLN 65 a day per campaign (Traffic Trends, CallPage).

Where sources agree

Sources agree that the minimum applies to each campaign, not to the whole account. Every campaign type needs its own budget.

In practice, every test you run costs around PLN 65 a day. Two parallel tests mean twice the spend.

There are three campaign objectives to choose from: reach, traffic and conversions. A conversion campaign requires a connected pixel and a defined conversion.

Where they differ

Not everyone quotes the same threshold. One source puts the minimum at PLN 100 a day per campaign (SemlyAI).

The gap may come down to whether someone converts euros at the exchange rate or quotes a rounded figure from their own account. So check the threshold in your own account before you start, rather than planning a budget based on someone else's notes.

What to do about it

Plan your ChatGPT ads test as a single campaign with a single objective. Splitting the budget across several campaign types right away multiplies the minimum cost.

If you want to measure sales, connect the pixel and set up the conversion first. Without them, a conversion campaign will not launch, and a traffic campaign will not tell you whether the ads pay off.

Our take

The entry threshold for ChatGPT ads is low, but it applies to each campaign separately, so testing costs grow with every new attempt. The sensible way to start is with one conversion campaign and measurement already in place.

Confidence: medium - several independent sources repeat the PLN 65 figure, but one quotes PLN 100, and the format itself is very new. We will change our view if: OpenAI publishes an official price list for Poland with a different threshold, or introduces a minimum budget set at the account level.

Sources

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