Search engine optimisation, Google algorithms, AI Overviews and visibility in AI search.
Google has started paying publishers for content that genuinely shapes AI answers, but won't say how it judges that. The same week, another study showed that AI Overviews take roughly one in four clicks from heavily exposed sites.
Ad strength in Google Ads says nothing about results: in a large study, campaigns rated “poor” did better than those rated “excellent”. On top of that, the ChatGPT ads panel does not yet let you exclude keywords.
AI Overview now leads straight into a conversation with AI, and just over 1% of people click the source links. In the same week, OpenAI and Anthropic showed models that carry out tasks on a computer by themselves.
