Content, brand, social media and analytics.
Throughout October, OpenAI shipped something new every day, led by GPT-6. For marketers, though, the smaller changes matter most: invisible watermarks in text and links without a source tag.
More and more people ask AI before they buy: they compare products and look for weak spots in offers. Yet the same people dislike the flood of AI-generated content and double-check recommendations elsewhere anyway.
AI answers increasingly link to your site without naming your company. In AI, being cited and being recognized as a brand are two different things, and you need to track both.
Ad strength in Google Ads says nothing about results: in a large study, campaigns rated “poor” did better than those rated “excellent”. On top of that, the ChatGPT ads panel does not yet let you exclude keywords.
